About Us

We Turn Enquiries Into Members

Pro Fitness Sales exists to help fitness businesses unlock their full potential. We transform enquiries into paying members through proven sales systems and a highly skilled team, delivering consistent growth and measurable results while keeping your costs lean and efficient.

Our Difference

What Sets Pro Fitness Sales Apart

Pro Fitness Sales is more than just a sales service — we're a true extension of your team. We work closely with your business to understand your brand, your members, and your goals. Our focus isn't just on closing sales, but on building genuine relationships that create loyal, long-term members and sustainable growth.

A True Team Extension

We embed ourselves in your business, learning your brand voice and culture so members feel like they're speaking to your own team.

Relationship-Led Sales

We focus on building genuine connections that turn leads into loyal, long-term members rather than one-off sign-ups.

Measurable, Sustainable Growth

Every result is tracked and reported so you always know exactly what's working and where your growth is coming from.

Our Story

The Story Behind Pro Fitness Sales

Pro Fitness Sales was built from a passion for helping fitness businesses grow without the stress of managing sales internally. We understand that your focus should be on delivering an exceptional experience to your members, not chasing leads. That's why we handle the sales process — so you can focus on running and growing your fitness business.

Co-Founder & Owner

Dave Murphy

“Owning a fitness business means juggling multiple responsibilities every day, I know, I’ve been there. When you're stretched too thin, important opportunities can be missed. That’s where Pro Fitness Sales comes in. We take care of your sales process, helping you grow your membership while giving you more freedom, less stress, and more time to focus on your members and your vision”

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"Making money literally while we sleep. 💸"

I have been working with Pro Fitness Sales for the past 3 months and it has been an absolute game changer — but most importantly for me as the owner. Sales are the lifeline of the business and I wasn't able to give it the time it needed to really scale. Fast forward 3 months, we've hit our target of 20 sales every single month, and I haven't made a single call myself. I've taken weekends away, gone on holiday with our members — all while the business kept growing. It's just been a bank holiday and Pro Fitness Sales closed 3 sales over the weekend while I was with family. Making money literally while we sleep. Our coaches can now put more energy into member retention, and we've freed up time to focus on other areas of the business. If you're looking for a team that truly delivers and cares about your results, I cannot recommend them highly enough.

Ben Crawshaw
BC Fitness, Carlisle
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"Game Changer for Our Business!"

We brought Pro Fitness Sales onboard at the start of March and honestly, it's one of the best business decisions we've made. Before they joined us, we were constantly juggling delivering sessions during prime sales hours — our lead-to-call conversion was painfully low. We simply didn't have the time to follow up properly, and it showed. Since teaming up with the Pro Fitness Sales team, our front-end sales have skyrocketed. They've stepped in and handled every call we couldn't get to, ensuring no lead slips through the cracks. Their service is professional, efficient, and feels like a true extension of our own team. If you're a fitness business struggling to find time to sell while still running top-tier sessions, these guys are the solution.

Dan Cooper
Coopers Troopers — Wolverhampton, Stourbridge & Redditch
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"We Finally Have Time to Grow"

Working with Pro Fitness Sales has been an absolute game changer for our business. They are professional, responsive, and truly invested in our success. The communication has been seamless, making the entire process smooth and efficient. Since partnering with them, our sales have seen a significant boost and we couldn't be happier with the results. We've been able to free up time to focus on other areas of the business, and our coaches can now put more energy into member retention. If you're looking for a team that truly delivers and genuinely cares about your results, I highly recommend Pro Fitness Sales.

Zak Elliott
Shaded Fitness, Newbury
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Ready To Get Started?

Let's find out if we're the right fit. Book a free discovery call and we'll take it from there.

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